Monthly Archives: April 2012
Last night saw the MoMoLondon community come together at the Thomson Reuters building at Canary Warf to discuss ‘Monetisation through Advertising’ with a great panel of Russell Buckley, Ray Anderson, Shan Henderson and Claire Valoti. Thanks to everyone that came along and had a chat with over a glass of wine afterwards. See you on June 2nd for ‘Future of mobile applications’.
I have to say, I thought that it was realistic and interesting. First of all, Claire Valoti stated that her major goal was to secure ROI for brands. She said that she had to justify and media planning and selling and where the money is going. Delivering measurement and optimisation and value is vital. Continue reading